How To SEO

 

Title Tag

 
  Dos  
   
 Create unique page titles that accurately describe the page's content, by using title tags
 Use smaller but informative titles
 
 
  Don'ts  
   
 Avoid using a title that is not related to content of the page
 Avoid using generic title like "Untitled" or "Page 1" etc.
 Avoid using a title for more than one page
 Avoid using lengthy titles that are not helpful to users
 Avoid stuffing unnecessary keywords in your title
 
 
 

Description Tag

 
  Dos  
   
 Create unique description tag that accurately summarizes your page's content
 
 
  Don'ts  
   
 Avoid using a description tag that is not related to content of the page
 Avoid using generic description like "This is a web page" or "Page about boats" etc.
 Avoid using description that is filled with only keywords
 Avoid copying and pasting entire content of your web page
 Avoid using a single description for more than one page
 
 
 

URL Structure

 
  Dos  
   
 Use words in URLs
 Create a simple directory structure of your pages
 Provide single version of a URL to reach to a web page
 
 
  Don'ts  
   
 Avoid using directory names that is not related to content of the page
 Avoid using lengthy URLs with parameters and session IDs
 Avoid using generic URL like "page1.html"
 Avoid using excessive keywords like "clothes-shoes-clothes-shoes-clothesshoes.html"
 Avoid having deep nesting of subdirectories like ".../dir1/dir2/dir3/dir4/page1.html"
 Avoid using capital letters for your URLs
 
 
 

Site Navigation

 
  Dos  
   
 Create a naturally flowing navigation of your website
 Use text for navigation of your website
 Use an HTML site map for your website for navigational help
 Use an XML sitemap file for search engines
 Have a useful 404 page which guides users back to a working page on your website
 
 
  Don'ts  
   
 Avoid using criss-cross structure of navigation links like linking every page on your site to every other page
 Avoid excessive dividing of your content so that it takes many clicks to navigate to a page
 Avoid having a navigation based entirely on drop-down menus, images, or animations
 Avoid letting your HTML site map become out of date due to broken links
 Avoid creating an HTML site map that simply lists pages without any structure or organization
 Avoid allowing your 404 page to be indexed in search engines
 Avoid having your 404 page contain vague message like "Not found", "404", etc.
 Avoid designing your 404 page that isn't consistent with the rest of your website
 
 
 

Quality Content

 
  Dos  
   
 Develop your content with easy-to-read text
 Develop your content in such a way that it stays organized around the topic
 Develop unique and fresh content
 Develop content primarily for your users, not search engines
 
 
  Don'ts  
   
 Avoid developing your content with spelling and grammatical mistakes
 Avoid embedding text in images which search engines can't read and users can't copy and paste
 Avoid dumping large amounts of text on varying topics onto a single page or section
 Avoid having duplicate versions of your content across your site
 Avoid inserting unnecessary keywords for search engines without giving any value to users
 Avoid having text that does not add much value to users
 Avoid hiding text from users, but reachable to search engines
 
 
 

Anchor Text

 
  Dos  
   
 Use descriptive anchor text
 Use concise anchor text
 Format anchor links such that they're easy to locate
 Use anchor text for internal links also
 
 
  Don'ts  
   
 Avoid using generic anchor text like "click here"
 Avoid using anchor text that is not related to content of the page
 Avoid using long anchor text
 Avoid using CSS styling that does not distinguish anchor text from regular text
 Avoid creating unnecessary links just for search engines without giving any value to users
 
 
 

Image Optimization

 
  Dos  
   
 Use small descriptive image file names and alt text
 Provide an image sitemap file
 
 
  Don'ts  
   
 Avoid using generic image file names like "image1.jpg"
 Avoid using extremely long file names
 Avoid stuffing unnecessary keywords into alt text
 Avoid using long alt text which can be considered spammy
 Avoid using only image links for site navigation
 
 
 

Heading Tag

 
  Dos  
   
 Use heading tag such a way that it correctly reflects as an outline
 Use heading tag sparingly across your web page
 
 
  Don'ts  
   
 Avoid using text in heading tag that will not be helpful in defining the structure of the page
 Avoid using heading tag where other tags like and are more appropriate
 Avoid using heading tag size incorrectly
 Avoid using heading tag excessively throughout the page
 Avoid dumping all of the page's text into a heading tag
 Avoid using heading tag only for styling purpose which does not present a structure
 
 
 

robots.txt

 
  Dos  
   
 Use more secure methods for sensitive content rather than robots.txt
 
 
  Don'ts  
   
 Avoid allowing search result-like pages to be crawled which will land one search result page on to another search result page
 Avoid allowing crawling of links created as a result of proxy services
 
 
 

rel="nofollow"

 
  Dos  
   
 Automatically add "nofollow" to links placed in comment columns and message boards
 
 
  Don'ts  
   
 Avoid referencing a website when you don't want to pass your reputation on to it by not using "nofollow"
 
 
 

Website Promotion

 
  Dos  
   
 Make effective use of social media sites for your website promotion
 Reach out to people who belong to the same community as your website
 
 
  Don'ts  
   
 Avoid promoting each new, small piece of content you create, instead promote big, interesting items
 Avoid involving your website in a system where your content is artificially promoted to the top
 Avoid sending link requests out to all sites related to your website not to result into spamming
 Avoid purchasing links from another sites with the aim of getting higher PageRank instead of traffic
   
 
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